- 佛山市岳灵峰金属厂 联系人：邱生 电话：0757-63360531 手机：13925433337 邮箱：firstname.lastname@example.org 地址：佛山市南海区西樵大同凤台村
2023-10-23 14:35 作者:岳灵峰总厂
Being a brand or seeking survival has become a dilemma for many luxury
As the person in charge of a luxury electric dining table company in a hotel, it's worth taking a moment to ask yourself: Is there any core products that belong to you, or are you just following the trend and imitating the products of other companies? Do you have your own business model and market operation methods, or just passively respond to market conditions? Does the company's product build market awareness and reputation in terms of quality and service, or is it just immersed in self satisfaction without making progress? Does the company have a long-term brand building plan, or does it increase or decrease the cost of brand building at any time based on sales or even mood.
In the current downturn in the industry, while sales of luxury electric dining tables in small and medium-sized hotels are not increasing, profits are also declining step by step. In this situation, it seems somewhat harsh to require enterprises to strengthen the concept of "being a brand", and launch and cultivate a large number of markets. However, if the enterprise is aiming for future development, it must have a further perspective and set its goal on the "tomorrow" that breaks through the tight encirclement. Otherwise, it may also be seen as a manifestation of self abandonment.
Being a brand or seeking survival has become a dilemma for many luxury electric dining table enterprises in small and medium-sized hotels. In the cold winter of the market, it is not a two choice proposition for small and medium-sized enterprises to make brands or seek survival. On the contrary, luxury electric dining table enterprises in small and medium-sized hotels should focus on their advantages and achieve "both fish and bear's paw" under the circumstances of limited human and financial resources.
In product design, don't try to be big and comprehensive, but rather seize the core R&D and production advantages of the enterprise, focus on a specific segment, be precise, thorough, and strong, and even create a diyi brand in that segment. Relying on the good performance of products in the market, they gradually form a market reputation and continuously accumulate in the brand. For enterprises with a slightly longer product line, it is important to focus on all resources and create high sales of individual products. Only when a high sales volume of a single product can not only solve the current profit problem, but also establish a dominant position in the market, can a dominant product bring reputation to the product brand. In terms of market promotion, regional model markets are used to radiate the surrounding areas, gradually driving the national market, and can also play a role of pulling a thousand pounds.